![]() Xbox certainly stands to benefit there, especially if CoD is just as important to gaming as PlayStation is seemingly making out. Once the current contracts end between Sony and Activision though, this is all likely to fade away. Once the two brands hooked up with Call of Duty: Black Ops 3 in 2015, neither have looked back, with huge marketing pushes from Sony being paid back by timed exclusivity on a load of Call of Duty content, from Activision. ![]() It is synonymous with first-person shooter games and essentially defines that categoryĪll of this probably explains why PlayStation has been so tight-knit with Call of Duty in recent years. Even if they could, Call of Duty is overly entrenched, so that no rival – no matter how relevant – can catch up. No other developer can devote the same level of resources and expertise in game development. According to a 2019 study, the importance of Call of Duty to entertainment, in general, is indescribable The brand was the only video game IP to break into the top 10 of all entertainment brands among fans, joining powerhouses such as Star Wars, Game of Thrones, Harry Potter and Lord of the Rings.
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